Writing Samples

Inspiration from Above

As the plane took off from her hometown, MFA fashion designer Yaoyao Wu watched carefully out the window as Shanghai got smaller and smaller in the distance before vanishing right before her eyes. At that moment, Wu felt as though she was moving further and further away from…

The Journey from Designer to Merchandiser

Coming from a Fashion Design background in Columbia, where Arbelaez was raised, School of Fashion Alumna Carolina Arbelaez moved to San Francisco to pursue a master’s degree in Fashion Merchandising, a career path she felt would connect the dots between design and the business side of fashion. Arbelaez…

Creating a New England Inspired Home with Anne-Marie Barton

Interior Designer Anne-Marie Barton designs a New England-inspired home rooted in tradition. By merging traditional East Coast charm with a fresh and inviting look, Barton focuses on key design details to build a sense of character into a new construction home. Through intricate moldings, coffered ceilings, fireplace mantles,…

Planning Your Wedding With A New York Florist

Written for Rachael Ellen Events New York City is the perfect wedding location for couples wanting a bit of timeless romance mixed in with urban lifestyle. New York City is filled with art, history, historic monuments, five-star dining, and an abundance of options when it comes to picking…

Global Brands

Hackwith Design House Hackwith Design House is an American made company located in Minnesota. The brand launched in September of 2013 with a mission to provide customers with ethically made items but also pieces that are of high quality, fashionable, and sustainable. Every item from Hackwith Design comes…

Three Trade Shows Worth Seeing

Womenswear – MAGIC Trade Show MAGIC is the largest trade show in the United States and is held twice a year at the Las Vegas Convention Center in Las Vegas Nevada. The first show of the year is held during the first week of February, and the final…

Editorial Styling: Alice in Wonderland

Describe the story/concept. What are the references, icons, or muses that inspired the shoot? The concept behind this Vogue editorial is a high fashion take on the childhood fantasy Alice in Wonderland. The entire shoot is a remake of the original story and is inspired directly from the…

(Fast) fashion kills

When you think of environmentally harmful industries you may not think of the fashion industry as the second-largest polluter, but nevertheless, the fashion industry comes in right behind the oil industry. That’s right, the production of clothing is nearly as harmful as oil pollution. The reason for this?…

Politically, fashionably, correct.

With major changes happening all around the world, people are turning to their own methods of creative expression to make their voice heard. While some may say fashion and politics have always been intertwined, it wasn’t until recent years that fashion has become one of the most common…

Celebrity Collection Review : Good American

Good American, a clothing line co-founded by Khloe Kardashian, has been catering to women of all sizes since the initial launch at the end of 2016. Good American got its start as an exclusive denim line that focused on body positivity in all sizes. The brand quickly got…

The Up and Coming

Fashion influencers who are turning a blog into a brand. While Tezza Barton may be a name that is not familiar to many, the young creative is quickly gaining popularity among millennials for her one of a kind editorial fashion shoots all around the world. With a following…

A Touch of the Untouched

How brands are being effected by the desire for real people. Within recent years the desire for more natural models and less photoshopped bodies has become loudly voiced in the fashion and beauty communities. Readers have expressed their desire for real people, real skin, and real beauty. Many…

Loved and Locally Owned

Three new establishments in Salt Lake City that are worth a visit. Known for its conservatism and great outdoors, Salt Lake City isn’t often recognized as a booming metropolitan city. Within the last decade, Utah’s population growth rate has increased by nearly 15%, making it one of the…

Flying Under the Radar

One New York Times writer that has remained out of the spotlight for almost a decade. When you think of The New York Times Valeriya Safronova isn’t a name that pops into the mind as easily as Vanessa Friedman might. Despite the lack of instant recognition, Valeryia Safronova has…

A Breath of Glossier

“The way that I grew up with beauty products and brands was always sort of from brand, kind of speaking tops-down to customers, saying, “You’re not good enough.” Saying, “You know, you don’t know what you want, let us tell you what you want.” Emily Weiss, founder of…

A Fast Fashion Take on Sustainability

How one fast-fashion retailer is working to appeal to eco-friendly shoppers. H&M is a clothing brand known for its fast-fashion approach in retailing. H&M is a shark in the fashion industry and is a direct competitor of other popular fast-fashion brands like Zara and Forever 21. The Swedish…

Viard Creates Confusion at Chanel

Chanel has always been know for their extravagant runway shows and the Fall 2020 Ready-to-Wear presentation shown at Paris Fashion Week was no exception. This runway show although similar in setting, received a bit of negative feedback. This was the second collection debuted with Virginie Viard, French fashion…

Irving Penn

American photographer Irving Penn is a highly accredited for his fashion photography and portraits and his time spent working at Vogue magazine. Penn was born in Plainfield New Jersey during the year 1917. As a young adult, he attended the Philadelphia Museum School of Industrial Arts where he…

Pioneer Profile

Paige Arminta is an Instagram creator known for her individuality, creative photo challenges, and her love of doing the unordinary. Arminta is a Salt Lake local with a background in fashion styling built from a foundation of years spent attending the Los Angeles FIDM campus. She has gained…

Coronavirus Hits Milan Fashion Week

Breaking News – Shows are being cancelled and fear is setting in as the Coronavirus hits Italy just in time for Milan Fashion Week. Safety precautions are being taken as Giorgio Armani announces he will be live streaming his Fall/Winter 2020 show behind closed doors to avoid having…

Coronaviruses Biggest Victim

The United States economy deteriorates quicker than expected as Coronovirus concerns grow.  American businesses have taken a hit this week as Coronvirus concerns grow and a government-mandated shut down has been put in place. President Trump announced early this week that there should be no gatherings of more…

Social & Mobile Reporting Leaders

Kylie Jenner is one of the most followed influencers on social media. She is continually posting private looks into her life as a billionaire, behind the scenes footage of running her brands, and special moments with her daughter Stormi. Having grown up around camera crews, sharing her life…