Fashion influencers who are turning a blog into a brand.
While Tezza Barton may be a name that is not familiar to many, the young creative is quickly gaining popularity among millennials for her one of a kind editorial fashion shoots all around the world. With a following of 789k and rapidly growing, the New York based influencer is getting herself invited to fashion weeks all around the world. Although currently jet setting in Paris, Barton just finished posting all of her glam shots from NYFW where she was invited to shows of some of the top designers including Tom Ford, Rebecca Minkoff, Tommy Hilfiger, and Coach.
Through her growing popularity on Instagram, Barton has taken her role as a fashion influencer and turned it into a brand where she sells her famous college kits and a custom collection of sunglasses designed by Barton herself. Barton is someone all fashion lovers with an appreciation for editorial fashion should follow. Her style and editorial photography is what sets her apart from all the other fashion influencers and gives her a uniqueness that is truly captivating.
Another fashion influencer to watch out for is Jersey City local Caitlyn Warakomski; better know by her 155K followers as “How Do You Wear That”. With a background in digital marketing, Warakomski started her blog back in 2015 with the hopes of turning it into her own personal brand that combined all of her passions into one. Warakomski has been highly successful over the last four years and was featured in Elle Magazine as their December Influential spotlight, and has even scored brand collaborations with a variety of name brand designers including French Connection, Coach, Lord & Taylor, and Henri Bendel.
Warakomski’s style is purely Jersey girl chic. She uses different colors, patterns, and textures to make her looks innovative and interesting. With the rapid pace at which her brand is growing, I think Warakomski will be one to watch within the next year as she continues to preach her message of self-love and being comfortable in your own skin, a message we all need to hear at times.