Kylie Jenner is one of the most followed influencers on social media. She is continually posting private looks into her life as a billionaire, behind the scenes footage of running her brands, and special moments with her daughter Stormi. Having grown up around camera crews, sharing her life via social media seems to come naturally to her.
Kylie is continually keeping up with the trends of social media and posts continually on all relevant platforms. While I believe this is one reason why she has become a social media sensation, I also think a lot of it has to do with simply who she is. We are all intrigued by the lifestyle she lives and the family that she comes from. The fact that she is so willing to share keeps people interested in her and her brand.
Most recently Kylie has started a Tik Tok account where she reenacts famous scenes from the show Keeping up with the Kardashians. These short clips have completely taken off and the fans are loving them. Kylie also utilizes some of Instagram’s interactive features and asks her followers to vote on polls in her stories. This goes to show that Kylie really does know what she is doing and knows how to engage her fans and keep them interested in following her.